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The web site kte.mccormick.northwestern.edu had the following in the site, "Kappa Theta Epsilon, Kappa Chapter." I noticed that the webpage stated " The National Cooperative Education Honor Society." They also said " What is Kappa Theta Epsilon? Kappa Theta Epsilon KTE is a national honorary society that aspires to promote cooperative education by recognizing outstanding students in the co-op and internship programs who are among the most able and qualified in the country. KTE works closely with the McCormick Office of Career Development. To promote cooperative education and internships at Northwestern." The meta header had kappa theta epsilon as the first optimized keyword. This keyword is followed by kte, northwestern, and mccormick which isn't as important as kappa theta epsilon. The other words kte.mccormick.northwestern.edu used was co-op. cooperative education is included but could not be understood by web engines.