PARSED CONTENT

The web site scholars.mccormick.northwestern.edu had the following in the site, "In todays world, a successful engineer not only demonstrates a mastery over engineering skills but also possesses strong leadership skills, a sense of civic service and an ability to be creative and entrepreneurial." I noticed that the webpage stated " The Deans Scholars Program stresses on the four main cornerstones of Academic Excellence, Leadership, Innovation and Service to the Community; hoping to launch brilliant, well-rounded engineers into the world." The meta header had Northwestern University as the first optimized keyword. This keyword is followed by Engineering and Pointless which isn't as important as Northwestern University.